Thursday, 31 January 2008

Domain Name Tasting Row

It appears that Google and ICANN have not completely killed of "Domain Tasting." Domain Name tasting often known as "kiting" allows registrars and registers to register domains, then cancel them within a short period. This allows them to test a domain for PPC (pay per click) purposes.

However in the case of NetSol, they have been registering domains, in which a potential registrant has expressed interest, to prevent him from registering elsewhere.

Google And ICANN Did Not Kill Domain Tasting; Domain Kiting and NSI Front Running DOA

Domain blogs have been buzzing about Google and ICANN’s recent move to “kill domain tasting”. Upon a closer look Domain Name News felt that initial reports were largely exaggerated .

We followed up with Google to see exactly what they were trying to stop and maybe get some more insight in to their reasoning. Brandon McCormick who was mentioned in some of these articles was our first point of contact and he passed us on to PR rep Daniel Rubin at Google.

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